Portfolio management helps businesses to manage various aspects in order to meet the specified goals. It is used by marketing professionals to create and execute profitable campaigns. They can also use the solution to automate tasks from basic email marketing to advance event-based content marketing. Portfolio management include market surveys, conversion acceleration, list builds, data aggregation, content marketing, PPC, social media, and SEO. Portfolio management can help you the execution and tracking of your promotions, offline and online marketing campaigns.